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Introduction 3
Chapter 1. The essence and concept of the organization's strategy 5
1.1. Organizational strategy concept 5
1.2 Basis of business development strategy 9
Chapter 2. Analysis of the strategy of the tourism enterprise 13
2.1. Brief description of the travel agency 13
2.2. Analysis of the TIARA-TRAVEL product policy 14
2.3. Consumer segment analysis 21
2.4. Analysis of the activities of the main competitors of the company 22
Chapter 3. Development of a strategy (business plan) of a tourism enterprise 27
3.1. Project characteristics 27
3.2. Expected results and timing of their receipt 36
Conclusion 39
List of used literature 41
Chapter 1. The essence and concept of the organization's strategy 5
1.1. Organizational strategy concept 5
1.2 Basis of business development strategy 9
Chapter 2. Analysis of the strategy of the tourism enterprise 13
2.1. Brief description of the travel agency 13
2.2. Analysis of the TIARA-TRAVEL product policy 14
2.3. Consumer segment analysis 21
2.4. Analysis of the activities of the main competitors of the company 22
Chapter 3. Development of a strategy (business plan) of a tourism enterprise 27
3.1. Project characteristics 27
3.2. Expected results and timing of their receipt 36
Conclusion 39
List of used literature 41
